Great CGM campaign

This is really cool…

3M in the UK is running a great promotion right now for office supplies brand, Viking. StationaryMovies.com has a set of 20 movie posters that they’ve mocked-up using various pieces of stationary and office equipment. Guess all 20 movie names and you go into a prize draw.

Having waaaaaaaaaay too much free time on my hands (not!) I picked ’em all, and was mortified that the movie containing the best stationary gag of all time, Office Space, didn’t make the list. Are these people nuts? Then again, maybe red swingline staplers aren’t a 3M product.

As an added component, consumers are also invited to create their own stationary-themed movie posters and submit these for judging. At face value this sounds really (really!) dumb, but if you check it out it’s actually pretty cool and my guess is it’s going to be a really successful campaign – especially if you compare the ROI of this campaign with the bog-standard stuff they normally do.

Inspired?

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