MySpace and Facebook launch new Advertising products, why Hyper Targeting, Social Ads and rise of the “Fan-Sumer” matter to brands

As you may or may not know, Facebook and MySpace have both recently launched new advertising products. I haven’t taken the time as yet to look through these in detail and form my own conclusions, so will save that for a later post. In the meantime, for those of you who are wondering what this is all about and what this means to marketers, I highly recommend checking out Jeremiah Owyang’s blog**.

Both Facebook and MySpace have launched profile and network targeted advertising and marketing products. As they both use member interests and the communities which they are part of, trust continues to become key in adoption as information is passed along the network. The sheer size of MySpace’s member base, as well as the thriving local business membership will lead to success. Facebook, which brings a unique solution evolves advertisements to endorsements and encourages members to subscribe to a brand in what we are calling “Fan-Sumers” (an evolution of the consumer). As consumers share their affinities, brands can advertise using trusted social relationships. More>>>

**Recommended reading for anyone with even a passing interest in digital media. Copy this link and add it to your favourite RSS reader. Go on – you know you want to!

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