Copywriting .101

Ok so this doesn’t just apply to copywriting. Have a look at the ad below, form your own opinion about the product, the client and whoever created the ad, and then click on the image to see the rest of the copy.

I’d like to think this was already widely understood, but apparently not. Let me spell it out for you folks:

If you say something is ‘classy’, it isn’t. And neither are you.

I’ll leave you to digest that while I watch me some Springer. Now THAT is classy!

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