This is pretty much an exact remake of the classic ‘Flaming Logo’ IBM ad from about 10 years ago. It’s amazing to note that while so much has changed in the interim (for instance, our planet went from a warming to a cooling cycle – with no help at all from Al Gore), so much remains unchanged in the void between agency deliverables and client needs.
Thankfully there are notable exceptions, and I have been (very) fortumate to have spent most of my career to date working for two of them. After a brief (yet at the same time far too long) stint at one of the worst agencies I’ve ever encountered, as of this week I’m thrilled to once again find myself surrounded by brilliant, creative professionals who – get this – actually give a shit.
Yep, I am one lucky son of a bitch.