Flying Pig 2.0 crashes, burns – no survivors



We all saw it coming, but frankly I’m amazed it took so long.

The news media have been circulating the usual clichés from insiders citing external factors such as ‘the current retail environment’. Bullshit. The fact of the matter is, Ferrit never had a viable business model and seemed hell-bent on throwing money at a problem that could only be solved with smarts and balls.

A wee word of advice to any cash-heavy corporates looking to speculate on the next Interweb bubble: if you don’t believe in your product, neither will anyone else.


1 Response to “Flying Pig 2.0 crashes, burns – no survivors”

  1. 1 pete February 3, 2009 at 3:40 pm

    not just the business model. the interface also contributed to its less than stellar performance.. I love also that an analyst in the media also cited bad usability as a reason.. well if only they’d listened to the voices of reason eh.. Duh!

    I remember in a meeting (after suggesting a user centered approach), a marketing person telling me with great vehemence. “We don’t want to tell people what they want to know. we’ll tell them what we want them to know” …(I’ll leave it to your imagination which company that was..not Ferrit by the way)

    …if that philosophy extrapolates we get ‘we’ll get consumers to use sites they way we want them to (or how we would) .. not how they want to (or know how to..) ”

    hm that worked didn’t it mr/ms marketer ..

    and if only they’d read
    “How Changing a Button Increased a Site’s Annual Revenues by $300 Million” at


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: